What exactly is SEO?
SEO is a term used in the online world that basically stands for Search Engine Optimization which is the method of affecting Search Engine Results Pages (SERPs) in a natural and organic way, as we say in the digital world. Doing that, we manage to make your website and your business rank at the top of Google in the unpaid results, which are the results that matter the most since proven with a recent research those are the links people click the most. The Greek SEO Services the last years became extremely valuable and essential. We don’t do SEO only in Greece but with the Internet power, all over the world!
Why do you need to optimize your website?
That is indeed a great question which has an easy and clear answer. The answer is that you will increase your business from every aspect. Appearing at the top of Google will get you more recognition in the online world while raising the traffic on your website which increases the people looking and interacting with your business. That translates into more customers which will bring you bigger and better results for your overall work. Living in the age we do, with the Internet, being so big and known all over the world and getting bigger every year, you understand how impactful and important that is for your overall business. Working with an SEO Expert is the best choice you can make for you and the future of your enterprise, guaranteed!
Should You Pay to Outsource SEO Services?
SEO services have sprung up all over the world. You can find local companies offering it, you can visit almost any freelancer website and hire someone to do it, or you can even get basic services from some of the fixed-fee job sites.
But is it worth paying for those SEO services? After all, when you set up a new site using Joomla or WordPress, you can install a ‘Search Engine Friendly’ theme, and add some plugins that will add meta tags and other SEO elements to the site so that your site can be indexed properly. You can even auto-generate a sitemap. So, given that knowledge, why would you pay for a specialist?
Well, there’s more to the topic, than just those technical elements. The search engines can index your website, but they won’t rank it well unless everything else is in place. You need to pay attention to keywords, content, and incoming links.
A good digital marketer will help you to figure out the content that you should be putting on your website and will help with keyword research so that you can find the right places to get links, and the right people to do press releases and marketing for.
SEO is hard work. You could do a lot of content creation, content marketing, and link building yourself, but it will take time, and that could be a time that you could better spend on other areas of your business.
If you aren’t an experienced marketer, you could end up spending endless hours acquiring the “wrong kind” of links. Google penalizes websites that have “unnatural looking link profiles”, and it also penalizes websites that have a lot of links from “bad” websites. If you make a sudden, hard push to get incoming links from websites that are willing to take links – just looking at increasing that “incoming link figure” then you will end up in a bad position in the search engines.
SEO experts know how to build good link profiles. They know what it takes to build up a good website that will appear high quality and authoritative, and – perhaps more importantly – they know what not to do so that you can be sure that you won’t end up getting penalized.
If you have the time and the expertise to do your own site’s optimization, then yes, you could save money by doing so. However, if you aren’t confident, then you will find that you could end up wasting too much time doing it yourself, for too little results. Outsourcing makes sense because SEO companies can do the same work more quickly, and with better results. After an initial effort, you can scale back your SEO to some steady link building and regular audits. However you should be aware of the fact that if you stop doing SEO then you will be at risk of ending up losing your rankings, should your competitors push their own efforts, or should you lose some of your links if sites go offline?